Fuchsia

Where it sits

True Winter palette

Fuchsia is an anchor color in True Winter and also appears in Bright Winter. Nothing on the same side of the warm–cool line comes within twenty points of it; the nearest is Cool raspberry #A63A5B in True Summer at 25. That makes it a clean test. If it suits you, you are in this palette.

Winter coloring is cool and high-contrast, and fuchsia is a cool, high-contrast pink. On a True Winter it reads as clean and sharp. On a Bright Winter it reads as the season's whole personality. On almost anyone else it wears the person. That is not a flaw in the color; it is what a Winter color is supposed to do.

Bright Spring is the one season that gets close, and it gets close on the wrong side of the line. Its warm fuchsia is eleven points away and its hot warm pink fifteen, both with a yellow cast that reads warm on skin. A Bright Spring in this fuchsia looks slightly blue around the mouth. A Winter in the warm one looks slightly orange. The difference is small enough that the name on the label will not help.

The cool seasons that are not Winters are a long way off. True Summer's cool raspberry is twenty-five points away and muted; its soft fuchsia twenty-seven. Those are the Summer versions, with the saturation taken down, and they are what a True Summer should buy instead of this. Nothing in the Autumns comes near it at all.

Easily confused with

Bright Spring's warm fuchsia and hot warm pink are the near-misses, eleven and fifteen points away and warm. True Summer's cool raspberry and soft fuchsia are the muted cool versions and sit twenty-five points or more away. The test is yellow: a fuchsia that looks even slightly orange beside a true white is the Spring kind.

The nearest named colors in other seasons, by perceptual distance (ΔE in CIELAB; under 10 is hard to tell apart on a screen, over 25 is a different color).

In stock in this color today

As of November 11, 2026, 6 in-stock pieces across Boden and Frank & Eileen sample within a close match of #D0247A. The dot on each card is the color we sampled from the garment itself; trust it over the photograph. Links are affiliate links: we earn a commission when you buy through them, at no cost to you.

Fitted Wool Peplum Cardigan

Pink

$199 at Boden

Lucy Chunky Cotton Sweater

Pink peacock

$99 at Boden

Eileen

Magenta

$258 at Frank & Eileen

Aylesford Wool Coat

Bright Pink

$320 at Boden

Jameson Skirt

Zinnia

$268 at Frank & Eileen

Supersoft V-neck T-shirt

Beet Red

$45 at Boden

What it's sold as

Retailers almost never use the palette name. These are the color names on the in-stock pieces that sample within a close match of #D0247A today, so they are the words to search for.

Boden

Pink, Pink peacock, Bright Pink, Beet Red

Frank & Eileen

Magenta, Zinnia

A retailer's name for a color says nothing about its undertone. "Navy" at one shop is a True Winter color and at another a Spring one. The sampled dot on each card above is what we trust.

Questions

The True Winter guide · All in-stock True Winter pieces · ← Icy blue · Cool violet → · All colors